Blog / Growth

How does link building help you grow your SaaS?

Link building is an important part of a content marketing strategy for SaaS companies as it can lead to more website traffic and potential customers. Who doesn’t want that?

Photo by Joshua Hoehne on Unsplash

Link building is an important part of a content marketing strategy for SaaS companies because it can help improve your company’s search engine rankings, which can lead to more website traffic and potential customers. Additionally, links from other websites can help establish your company as a credible and authoritative source within your industry, which can lead to more trust from potential customers.

Links from other websites can help increase the visibility of your company’s content, which can lead to more social shares and engagement. It is an important strategy for SaaS companies to increase their visibility and reach potential customers.

Link building is the process of getting links from other websites to your own. These links can help improve the visibility and credibility of your (static) site in search results and can also drive referral traffic to your site. Here are some tips and best practices for getting started with link building for a static-generated SaaS site:

Create high-quality and unique content #

One of the most effective ways to earn links is to create content that is valuable, informative, and useful to your target audience. This content can include blog posts, articles, infographics, videos, and other types of resources that provide value to customers and are likely to be shared and linked to by others. This sounds like an obvious thing, and also mentioned in our SEO optimisation guide, but important to repeat often.

There are many different ways to acquire links, including cold outreach, partnerships, and content promotion. It is important to identify the types of links that are most valuable and relevant to your site and to develop a strategy for acquiring them.

Competitor research #

Look at the websites that are linking to your competitors and see if there are any opportunities for you to reach out to those same websites and bluntly ask for a link.

Resource pages #

Look for resource pages within your industry that list valuable content and see if you can get your content listed on those pages.

Use tools like Ahrefs or Majestic (see below) to find broken links on websites in your industry, and reach out to the website owner to let them know about the broken link and suggest your content as a replacement.

Guest blogging #

Look for websites within your industry that accept guest blog posts and submit your content to those websites.

Outreach #

Reach out to influencers, bloggers, and other websites within your industry and ask them to link to your content.

Include shareable content #

Creating valuable content that is likely to be shared by others will naturally attract links. This goes together with creating high quality content, but this is more about media (stats, images, video, pdf, etc.) included in your content. This can be added and shared with a link to the original URL.

Build relationships #

Building relationships with other industry experts and websites can be a valuable way to earn links. This can include guest blogging, participating in online communities and forums, and collaborating on content or projects with other websites. This can be time-consuming, so take some time to identify the most valuable communities. Don’t spread yourself too thin. Also note that it’s about building a relationship; simply pushing your content and asking for links isn’t going to work.

Monitor and track #

It is important to track the effectiveness of your link-building efforts and to identify opportunities for improvement. There are several tools available that can help you track your inbound links and measure the impact they are having on your search engine rankings and traffic.

Ahrefs #

Ahrefs provides detailed information on backlinks, including the number of backlinks, the referring domains, and the anchor text used.

Majestic #

Majestic is a backlink analysis tool that provides information on the number of backlinks, the referring domains, and the anchor text used.

SEMrush #

SEMrush is a comprehensive digital marketing tool that provides information on backlinks, organic search, paid search, and display advertising.

Google Search Console #

Google Search Console provides information on the backlinks that Google has indexed for your website.

The Beginner’s Guide to Link Building. This guide provides a comprehensive overview of link building and includes information on the different types of links, the importance of link building, and how to build links.

The Definitive Guide (2022). This guide provides a step-by-step approach to link building and includes information on how to find link building opportunities, how to create content that earns links, and how to build relationships with other websites.

Resources about link building by Neil Patel. Got more time? Here are many more resources about link building.

The Link Building Book. This book by Paddy Moogan provides an in-depth look at link building strategies and includes a step-by-step approach to building links, as well as case studies and real-world examples.

Written by July Forand

Published: (updated: )

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