From the blog
Articles, tips and ideas for running and improving your SaaS marketing site using a static site generator.
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Growth •
Did you know about these lesser known Spinal features?
Dive into the lesser-known capabilities of your favorite CMS. From customizable toolbars to time-saving snippets, we explore the features that might have slipped under your radar. Join us in unlocking the full potential of Spinal for an enhanced content management experience.
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How to Decrease Image Size without being Tech-Savvy
Learn how to decrease image size for your blog posts or articles without the need for advanced technical skills. Optimize your images for faster loading and a better user experience.
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News •Introducing the (Kanban) Workflow feature
Introducing Workflow: a kanban-like environment to help bigger teams push the quality of their content to the next level.
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How to Create Viral SaaS Content That Spreads
Want your SaaS content to go viral? Follow these proven tips to create contagious blog posts, guides, and videos that get shares and links.
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8 Proven Ways to Convert SaaS Blog Visitors into Customers
Struggling to convert SaaS blog traffic? Use these 8 proven tips to create high-converting landing pages, lead magnets, emails and more.
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Choosing the Best SaaS CMS for Your Team
Tired of juggling multiple tools and platforms to manage your SaaS marketing site's content content? It doesn't have to be like this! Choose the best SaaS CMS (Software as a Service Content Management System) for your team!
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5 tips for hiring freelance SaaS writers
Is your SaaS company in need of high-quality content? Hiring freelance SaaS writers might be the next step. However, finding the right freelance writer can be a daunting task. You want someone who not only understands the ins- and outs of your industry but also has the ability to craft engaging and informative content.
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From solopreneur to synergistic success: strategies for collaborative content marketing
Are you a solopreneur looking to take your content marketing efforts to the next level? By teaming up with like-minded individuals and businesses, you can create a synergistic approach that not only amplifies your reach, but also enhances the quality of your content.
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How a Git-Based CMS Can Revolutionise Your Content Management
Looking for a CMS for your SaaS static marketing site? And are put off by the amount most headless CMS' want you to go through? I know, I've been there. That's why many lean SaaS companies opted for a git-based CMS. Set up is almost too easy, so you can craft content before you know it!
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The ultimate guide to building a knowledge base with a static site generator
Are you looking to create a comprehensive knowledge base for your website? Look no further! In this ultimate guide, we will explore the power of static site generators and how they can help you build a highly functional and user-friendly knowledge base.
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Introducing the GitHub App for Spinal
Introducing the new GitHub app. The same ease of use as before, but with quite some upsides.
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Craft •Static Site Generators for React
React is a JavaScript library for building user interfaces that was developed by Facebook. It was first released in March 2013 and has since become widely popular among developers due to its component-based architecture and efficient rendering, enabling the creation of interactive web applications.
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5 Time-saving writing tools your team needs to know about
Are you tired of spending countless hours perfecting your writing? As a writer, your time is valuable, and you need to make the most of it. Luckily, there are several time-saving writing tools available that can help you streamline your writing process and produce high-quality content in less time.
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Craft •Static Site Generators for Vue
Vue.js is a progressive JavaScript framework for building user interfaces. It was created by Evan You and first released in February 2014, gaining popularity for its simplicity, flexibility, and intuitive design, making it a popular choice among developers for building web applications.
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Headless or Git-Based CMS: which one is right for your company?
When it comes to content management systems (CMS), there are countless options available. Two of the most popular choices in recent years have been headless CMS and Git-based CMS. They both offer unique features and benefits that can take your SaaS company to the next level. But which one is right for your specific needs?
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Tips, tricks and essentials for Jekyll as your static SaaS site
It's no surprise that many SaaS companies choose Jekyll as their Static Site Generator of choice. Let's go over some tip, tricks and essentials for Jekyll for your SaaS company's website.
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Spinal's origin story: a Git-based CMS for content marketing
Origin stories are often interesting to read. What started the product? Where was the founder in life? I often take a lesson or two from these. So I figured I write down how Spinal came to be.
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News •Introducing a new dashboard
Recently a complete new dashboard was launched introducing three complete new features: calendar, activities and email notifications.
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Craft •How to create a changelog similar to Headway with a static site generator
Having a changelog is a perfect way to let your current and future customers know about everything happening with your product. An invaluable tool for marketing.
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Inspiring examples of SaaS changelogs
A changelog is really great way to keep your customers up to date about your SaaS' improvements. This is a list of inspiring examples of some SaaS changelogs.
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What are the differences between documentation and a knowledge base?
Let's explore the differences between documentation and a knowledge base. There is some overlap, but they are different.
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Is Spinal a good fit for us?
Spinal was designed with a really clear goal and target audience in mind: similar businesses like Spinal that know the power of content marketing.
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News •Introducing: SaaS Writer Hub
Introducing SaaS Writer Hub. A directory of (freelance) SaaS writers.
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How to choose a CMS for SaaS sites
Choosing a CMS for your SaaS is not a small endeavour. Your marketing site is the most important sales channel you have. Extending it with valuable content and updating existing content is key to make sure your customers continue to find you.
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You just started your trial with Spinal. Now what?
Spinal is a CMS with a focus on small SaaS companies that run their marketing site using a static site generator. They use Spinal to publish new blogs, update their documentation and schedule their changelog. This is article explains the best way to get started. Straight from the source.
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How important are redirects for my static site?
HTTP redirects are a crucial part of your SEO efforts. But with the power of static site generators and hosting platforms, like Netlify, it's quite trivial to get started.
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Craft •How to set up HTTP redirects on Netlify
Setting up HTTP redirects (like 301, 302) is simple with Netlify.
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Craft •How to set up HTTP redirects on Vercel
Setting up HTTP redirects (like 301, 302) takes only a few steps with Vercel.
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How to find great topics for your SaaS blog
Sometimes it can be hard to find topics to write about on your SaaS blog. This guide explores some ideas, so you will rather have too many topics to write about.
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How does link building help you grow your SaaS?
Link building is an important part of a content marketing strategy for SaaS companies as it can lead to more website traffic and potential customers. Who doesn't want that?
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Should you use Markdoc for your SaaS docs?
Writing solid documentation for your SaaS product is not just for developer-focussed products (like API's). Also non-developer products fare well with having good documentation. Markdoc is an OSS option, built at Stripe.
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6 Strategies for Scaling Static Sites
Pre-rendering pages on a site (traditional SSG) is a great way to serve a small amount of content. But it’s difficult to scale this strategy. Here are a handful of strategies that can be used to maintain your productivity as your site grows.
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Optimising SEO guide for static site generators
The SEO guide for static site generators. Best practices, tips and ideas to help push your SaaS' marketing site in the search ranking (free PDF checklist included).
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Announcing (new) pricing for the Personal Plan
In order to keep the Personal plan around, there are some tweaks needed.
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The best hosting options for your static site (for 2023)
What are the best options to host the static-generated site for your SaaS? We listed all the options you have in 2023 (and added our current preference).
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Craft •What is a Git-based CMS?
So your SaaS has a great static-created marketing site. And now you're looking for a CMS to make creating, editing, publishing and scheduling content a tad bit easier. A git-based CMS looks like it ticks all the boxes, but what actually is a git-based CMS?
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Content strategy when launching a new feature for your SaaS
You shouldn't launch your SaaS once, but many times. New features are a great way to do mini-launches. Let's go over a solid content strategy when launching a new feature.
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4 technial SEO tips to improve your static site
Performant marketing site's are important for SEO, but also your visitors will love your speedy site.
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News •Introducing a way better editor (but still minimal)
A complete new, better, but still minimal editor is here. Read all about it.
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Growth •Og:images inspiration
Creating custom, branded og:images (open graph images) help to make your links stand out when shared on social medias and messaging apps.
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A short journey into Spinal's pricing
Announcing new plans and pricing. This is the short journey from launch to where Spinal is now.
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You should not use a website builder for your marketing site
Is a website builder, like Squarespace or Webflow the best option for your SaaS marketing site? What are the pros and cons of either option? Let's go over the details.
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Subdomain or sub folder? What is best for my SaaS marketing site?
Subdomain or sub folder? When should you choose the one or the other. This article explores both options and what and when you should choose.
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Craft •Static Site Generators for Elixr
Static Site Generators have seen an increase in popularity in the last few years. Of which many are written Elixr. We collected them here for you.
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Craft •Static Site Generators for Rust
Static Site Generators have seen an increase in popularity in the last few years. Of which many are written Rust. We collected them here for you.
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Craft •Static Site Generators for Python
Python is still a public's favourite in the web industry. While there are less options when talking about static site generators, they are no less powerful (just like Python is).
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Craft •Static Site Generators for Javascript
The popularity of Javascript as a languge has ballooned the last few years. No wonder you find the most static site generators written in Javascript.
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Craft •Static Site Generators for Ruby
The first (and still most popular) static site generator was written in Ruby. So the list of other ones also written in Ruby is quite extensive. Check them out.
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Craft •Static Site Generators for Php
PHP has seen a boost in popularity lately, not in the least because of the awesome Laravel framework. It only makes sense that there are more and more static site generators popping up written in PHP.
Spinal welcomes guest blogs on topics of improving static marketing site's. Focussed on (growing) SaaS companies, this blog aims to help them on both a tech and growth perspective. Reach out if you have any topic suggestions.