From the blog
Articles, tips and ideas for running and improving your SaaS marketing site using a static site generator.
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Growth •
Headless or Git-Based CMS: which one is right for your company?
When it comes to content management systems (CMS), there are countless options available. Two of the most popular choices in recent years have been headless CMS and Git-based CMS. They both offer unique features and benefits that can take your SaaS company to the next level. But which one is right for your specific needs?
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Craft •
Tips, tricks and essentials for Jekyll as your static SaaS site
It's no surprise that many SaaS companies choose Jekyll as their Static Site Generator of choice. Let's go over some tip, tricks and essentials for Jekyll for your SaaS company's website.
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Growth •
CMS for Jekyll
Seeing that Jekyll is the GOAT amongst static site generators, it's no surprise it's supported by many headless/git-based CMS.
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News •
Spinal's origin story: a Git-based CMS for content marketing
Origin stories are often interesting to read. What started the product? Where was the founder in life? I often take a lesson or two from these. So I figured I write down how Spinal came to be.
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News •Introducing a new dashboard
Recently a complete new dashboard was launched introducing three complete new features: calendar, activities and email notifications.
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Craft •How to create a changelog similar to Headway with a static site generator
Having a changelog is a perfect way to let your current and future customers know about everything happening with your product. An invaluable tool for marketing.
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Growth •
Inspiring examples of SaaS changelogs
A changelog is really great way to keep your customers up to date about your SaaS' improvements. This is a list of inspiring examples of some SaaS changelogs.
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Growth •
What are the differences between documentation and a knowledge base?
Let's explore the differences between documentation and a knowledge base. There is some overlap, but they are different.
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Growth •
Is Spinal a good fit for us?
Spinal was designed with a really clear goal and target audience in mind: similar businesses like Spinal that know the power of content marketing.
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News •Introducing: SaaS Writer Hub
Introducing SaaS Writer Hub. A directory of (freelance) SaaS writers.
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Growth •
How to choose a CMS for SaaS sites
Choosing a CMS for your SaaS is not a small endeavour. Your marketing site is the most important sales channel you have. Extending it with valuable content and updating existing content is key to make sure your customers continue to find you.
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Growth •
You just started your trial with Spinal. Now what?
Spinal is a CMS with a focus on small SaaS companies that run their marketing site using a static site generator. They use Spinal to publish new blogs, update their documentation and schedule their changelog. This is article explains the best way to get started. Straight from the source.
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Growth •
How important are redirects for my static site?
HTTP redirects are a crucial part of your SEO efforts. But with the power of static site generators and hosting platforms, like Netlify, it's quite trivial to get started.
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Craft •How to set up HTTP redirects on Netlify
Setting up HTTP redirects (like 301, 302) is simple with Netlify.
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Craft •How to set up HTTP redirects on Vercel
Setting up HTTP redirects (like 301, 302) takes only a few steps with Vercel.
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Growth •
Be a gardener: improve your SaaS' content marketing strategy
Building a successful SaaS blog or content marketing strategy is not a one-time event, but a continuous process of nurturing, pruning, and harvesting.
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Growth •
Static Love
A love letter to Static Site Generators.
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Growth •
How to find great topics for your SaaS blog
Sometimes it can be hard to find topics to write about on your SaaS blog. This guide explores some ideas, so you will rather have too many topics to write about.
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Growth •
How does link building help you grow your SaaS?
Link building is an important part of a content marketing strategy for SaaS companies as it can lead to more website traffic and potential customers. Who doesn't want that?
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Craft •
Should you use Markdoc for your SaaS docs?
Writing solid documentation for your SaaS product is not just for developer-focussed products (like API's). Also non-developer products fare well with having good documentation. Markdoc is an OSS option, built at Stripe.
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Craft •
6 Strategies for Scaling Static Sites
Pre-rendering pages on a site (traditional SSG) is a great way to serve a small amount of content. But it’s difficult to scale this strategy. Here are a handful of strategies that can be used to maintain your productivity as your site grows.
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Growth •
Optimising SEO guide for static site generators
The SEO guide for static site generators. Best practices, tips and ideas to help push your SaaS' marketing site in the search ranking (free PDF checklist included).
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News •
Announcing (new) pricing for the Personal Plan
In order to keep the Personal plan around, there are some tweaks needed.
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Craft •
The best hosting options for your static site (for 2023)
What are the best options to host the static-generated site for your SaaS? We listed all the options you have in 2023 (and added our current preference).
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Craft •What is a Git-based CMS?
So your SaaS has a great static-created marketing site. And now you're looking for a CMS to make creating, editing, publishing and scheduling content a tad bit easier. A git-based CMS looks like it ticks all the boxes, but what actually is a git-based CMS?
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Growth •
Content strategy when launching a new feature for your SaaS
You shouldn't launch your SaaS once, but many times. New features are a great way to do mini-launches. Let's go over a solid content strategy when launching a new feature.
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Growth •
4 technial SEO tips to improve your static site
Performant marketing site's are important for SEO, but also your visitors will love your speedy site.
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News •Introducing a way better editor (but still minimal)
A complete new, better, but still minimal editor is here. Read all about it.
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Growth •Og:images inspiration
Creating custom, branded og:images (open graph images) help to make your links stand out when shared on social medias and messaging apps.
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News •
A short journey into Spinal's pricing
Announcing new plans and pricing. This is the short journey from launch to where Spinal is now.
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Growth •
You should not use a website builder for your marketing site
Is a website builder, like Squarespace or Webflow the best option for your SaaS marketing site? What are the pros and cons of either option? Let's go over the details.
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Growth •
Subdomain or sub folder? What is best for my SaaS marketing site?
Subdomain or sub folder? When should you choose the one or the other. This article explores both options and what and when you should choose.
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Craft •Static Site Generators for Elixr
Static Site Generators have seen an increase in popularity in the last few years. Of which many are written Elixr. We collected them here for you.
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Craft •Static Site Generators for Rust
Static Site Generators have seen an increase in popularity in the last few years. Of which many are written Rust. We collected them here for you.
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Craft •Static Site Generators for Python
Python is still a public's favourite in the web industry. While there are less options when talking about static site generators, they are no less powerful (just like Python is).
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Craft •Static Site Generators for Javascript
The popularity of Javascript as a languge has ballooned the last few years. No wonder you find the most static site generators written in Javascript.
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Craft •Static Site Generators for Ruby
The first (and still most popular) static site generator was written in Ruby. So the list of other ones also written in Ruby is quite extensive. Check them out.
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Craft •Static Site Generators for Php
PHP has seen a boost in popularity lately, not in the least because of the awesome Laravel framework. It only makes sense that there are more and more static site generators popping up written in PHP.
Spinal welcomes guest blogs on topics of improving static marketing site's. Focussed on (growing) SaaS companies, this blog aims to help them on both a tech and growth perspective. Reach out if you have any topic suggestions.